Show Your Work (Or Stay Invisible)

99% of the world will continue to hide behind a resume and a lifeless LinkedIn profile.

They'll have credentials. Experience. Maybe even fancy job titles.

And they'll lose to the person who built in public.

Because here's what employers and clients actually hire: undeniable proof.

Not what you say you can do. What you've demonstrably done, in full view, for anyone to see.

A public portfolio gets you ahead of the competition by a country mile. It's not even close.

But 99.9% of people won't do it.

They'll say they don't have time. They'll worry it's not good enough. They'll tell themselves they'll start when things slow down, when they're more ready, when the conditions are perfect.

Meanwhile, the 0.1% who do show their work are collecting opportunities, building authority, and creating compounding assets that outlive any single job.

One piece of creative work, properly distributed, creates outsized returns. A single photo shoot becomes:

• A case study for LinkedIn

• A final image for Instagram

• A framework for your newsletter

• A portfolio piece that lives forever

• A YouTube video documenting the process

But here's what most people miss: visibility isn't just about you being seen. It's about creating moments where others can see themselves in your work, where they recognise something they need, where connection becomes inevitable rather than accidental.

I could talk about this all day. However, instead, I'll just show you.

I bought a Canon QX20 portable photo printer and took it to Madrid for some client workshops. I took my Leica for a little photo walk and took some pictures. But what I did with them, that was the magic part.

This video is permanent, public proof that something happened.

It’s not some fluffed-up paragraph on a resume that’s 20% lies.

The power of public proof is unmatched.

It’s why CEOs who get results get the opportunity to go be CEOs at other companies.

It’s all public record.

Go make your public record.