Sony A7 IV

When I needed one camera to handle both high-end client work and my own content, the Sony A7 IV was the obvious choice. It’s versatile, dependable, and produces images that work across every platform I publish to, from YouTube to LinkedIn.

What I Love

• Oversampling 4K from 7K gives incredible detail.

• Autofocus locks onto subjects quickly and stays locked, even in low light.

• Ergonomics are solid. The grip feels natural, and controls are well-placed.

• Switching between stills and video is fast and intuitive.

What Could Be Improved

• It can overheat in 4K60 on hot days.

• Menus, while improved, still feel overly complex.

Best Use Cases

• Hybrid creators producing both photo and video content.

• Run-and-gun shoots where speed matters.

• Creators who need a single, reliable workhorse camera.

Key Specs & Price

• 33MP full-frame sensor

• 4K60 video, 10-bit 4:2:2 internal

• Dual card slots (CFexpress + SD)

• Price: ~£1,800 (body only at time of purchase)

Final Verdict

The A7 IV delivers pro-quality results without requiring a massive production setup. It’s the most reliable and versatile camera I’ve used.